Jørgen Vesterby is a qualified optician and optometrist and founder of ProDesign International.

In association with Danish Eyewear he is now creating the company’s fashion collection.

Jørgen Vesterby’s designs are characterised by bold and fashionable use of daring colours and combinations of materials that will attract a new clientele – without making any compromises in terms of the basic qualities of the products. This is an effective and forward-looking strategy that incorporates both classic design and the latest fashions.